Online Campaign Proposal

The following are possibilities to advertising our campaign online;

Facebook Group;

As our target audience is Arty Students at local Universities, Facebook is a really good way of getting people to know about our campaign and the events at the Yorkshire Sculpture Park. This sets up another friendship scheme with all the students. We could also advertise on the local University's Facebook pages, by just posting a link to the group we set up. The following screen shots show examples of how to set up a group and a mock up of an actual group we could set up.

You first need to set up a group, this is the template used to create a group;

There are then options for the actual group as to what is to be shown on the group, what the people that join can see and post and edit. This is also to edit things like photos, videos, posts and discussions on the group.

This is an example of the page of the group and the information about the friendship scheme, online shop, shop at the Yorkshire Sculpture Park, our products, and the event. It can also have links to the Etsy shop and the Yorkshire Sculpture Park official website.

You can also create an event on the group which could showcase the actual launch event at the Sculpture park, this also advertises to the target audience as you can specify who you send invitations to. It is also free to create a group on Facebook!

Google Ads;

Google ads is a good way to advertise our scheme as many people use google as well as our target audience.

The below quote is from the Google ad website;

"You create your ads

You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas

Your ads appear on Google

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

You attract customers

People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started – Google will help you create one for free. It's that easy!"

https://www.google.com/accounts/ServiceLogin?service=adwords&cd=null&hl=en-US&ltmpl=adwords&passive=false&ifr=false&alwf=true&continue=https%3A%2F%2Fadwords.google.com%2Fselect%2Fgaiaauth%3Fapt%3DNone%26ugl%3Dtrue