Point of sale designs (layouts) that can be used in the YSP on-site shop
Point of Sale Research
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Thursday 25 February 2010
Point of Sale Design/Research
Point of sale designs (layouts) that can be used in the YSP on-site shop
Point of Sale Research
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Wednesday 10 February 2010
Cheeky sentences
The experience we had at the Yorkshire Sculpture Park was negative. So we thought that we could make the negative aspects of the experience into something positive. Whilst we was working trying to figure it out by saying what was bad about the park, all we could think was that there was signs saying no climbing, no taking photos and no touching. So we thought that we could make it something positive and funny about the park.
Some sentences that we came up with -
Some sentences that we came up with -
- Look with your eyes and not your hands
- No climbing
- No touching
- Don't Climb
- Eyes on, Hands off
- You can Look, but you cant touch
Tuesday 9 February 2010
Bumper Sticker Designs
The above bumper sticker ideas were created simply as they don't really need to be over detailed. They are just rough ideas and will develop the chosen ones.
Monday 8 February 2010
Screen Printing
For our final product idea of our Canvas screen print there has been much research into the screen printing process. Below is a really interesting page found on the Etsy.com shop where 'saguril' has posted something which inspired him, development into the process and other references that are also very interesting. The image is also from this website;
Etsy Shop Screen Print
Below is also some information found on wikipedia.com about different materials used in Screen Printing;
Screen printing materials
• Plastisol - the most common ink used in commercial garment decoration. Good colour opacity onto dark garments and clear graphic detail with, as the name suggests, a more plasticized texture. This print can be made softer with special additives or heavier by adding extra layers of ink. Plastisol inks require heat (approx. 150°C (300°F) for many inks) to cure the print.
• Water-Based inks-these penetrate the fabric more than the plastisol inks and create a much softer feel. Ideal for printing darker inks onto lighter coloured garments. Also useful for larger area prints where texture is important. Some inks require heat or an added catalyst to make the print permanent.
• PVC/ Phalate Free-relatively new breed of ink and printing with the benefits of plastisol but without the two main toxic components - soft feeling print.
• Discharge inks -used to print lighter colours onto dark background fabrics, they work by removing the dye in the garment – this means they leave a much softer texture. They are less graphic in nature than plastisol inks, and exact colours are difficult to control, but especially good for distressed prints and under basing on dark garments that are to be printed with additional layers of plastisol.
• Flocking -consists of a glue printed onto the fabric and then foil or flock (or other special effect) material is applied for a mirror finish or a velvet touch.
• Glitter/Shimmer -metallic flakes are suspended in the ink base to create this sparkle effect. Usually available in gold or silver but can be mixed to make most colours.
• Metallic -similar to glitter, but smaller particles suspended in the ink. A glue is printed onto the fabric then a minuscule fibers applied on it.
• Expanding ink (puff) -an additive to plastisol inks which raises the print off the garment, creating a 3D feel.
• Caviar beads -again a glue is printed in the shape of the design, to which small plastic beads are then applied – works well with solid block areas creating an interesting tactile surface.
• Four colour process or the CMYK color model -artwork is created and then separated into four colours (CMYK) which combine to create the full spectrum of colours needed for photographic prints. This means a large number of colours can be simulated using only 4 screens, reducing costs, time, and set-up. The inks are required to blend and are more translucent, meaning a compromise with vibrancy of colour.
• Gloss -a clear base laid over previously printed inks to create a shiny finish.
• Nylobond -a special ink additive for printing onto technical or waterproof fabrics.
• Mirrored silver -Another solvent based ink, but you can almost see your face in it.
• Suede Ink -Suede is a milky coloured additive that is added to plastisol. With suede additive you can make any colour of plastisol have a suede feel. It is actually a puff blowing agent that does not bubble as much as regular puff ink. The directions vary from manufacturer to manufacturer, but generally you can add up to 50% suede additive to your normal plastisol.
Etsy Shop Screen Print
Below is also some information found on wikipedia.com about different materials used in Screen Printing;
Screen printing materials
• Plastisol - the most common ink used in commercial garment decoration. Good colour opacity onto dark garments and clear graphic detail with, as the name suggests, a more plasticized texture. This print can be made softer with special additives or heavier by adding extra layers of ink. Plastisol inks require heat (approx. 150°C (300°F) for many inks) to cure the print.
• Water-Based inks-these penetrate the fabric more than the plastisol inks and create a much softer feel. Ideal for printing darker inks onto lighter coloured garments. Also useful for larger area prints where texture is important. Some inks require heat or an added catalyst to make the print permanent.
• PVC/ Phalate Free-relatively new breed of ink and printing with the benefits of plastisol but without the two main toxic components - soft feeling print.
• Discharge inks -used to print lighter colours onto dark background fabrics, they work by removing the dye in the garment – this means they leave a much softer texture. They are less graphic in nature than plastisol inks, and exact colours are difficult to control, but especially good for distressed prints and under basing on dark garments that are to be printed with additional layers of plastisol.
• Flocking -consists of a glue printed onto the fabric and then foil or flock (or other special effect) material is applied for a mirror finish or a velvet touch.
• Glitter/Shimmer -metallic flakes are suspended in the ink base to create this sparkle effect. Usually available in gold or silver but can be mixed to make most colours.
• Metallic -similar to glitter, but smaller particles suspended in the ink. A glue is printed onto the fabric then a minuscule fibers applied on it.
• Expanding ink (puff) -an additive to plastisol inks which raises the print off the garment, creating a 3D feel.
• Caviar beads -again a glue is printed in the shape of the design, to which small plastic beads are then applied – works well with solid block areas creating an interesting tactile surface.
• Four colour process or the CMYK color model -artwork is created and then separated into four colours (CMYK) which combine to create the full spectrum of colours needed for photographic prints. This means a large number of colours can be simulated using only 4 screens, reducing costs, time, and set-up. The inks are required to blend and are more translucent, meaning a compromise with vibrancy of colour.
• Gloss -a clear base laid over previously printed inks to create a shiny finish.
• Nylobond -a special ink additive for printing onto technical or waterproof fabrics.
• Mirrored silver -Another solvent based ink, but you can almost see your face in it.
• Suede Ink -Suede is a milky coloured additive that is added to plastisol. With suede additive you can make any colour of plastisol have a suede feel. It is actually a puff blowing agent that does not bubble as much as regular puff ink. The directions vary from manufacturer to manufacturer, but generally you can add up to 50% suede additive to your normal plastisol.
Iron on Transfer
Images from googleimages.comIron on transfers are really easy to make yourself, easy to transfer onto material t-shirts, bags, etc, quick, they also appeal to students because they can personalise their goods with something only exclusive friends to the YSP can purchase also they will be interested in things like this as they like to personalise their belongings showing they are individual and unique and 'arty'.
The Magic TouchCrafty ComputerAre both really helpful site as it explains different aspects and technology for the prints and different options into choosing the right one for you
DIY Vinyl Toy
Image from googleimage.com
The Vinyl toys are;
• Fun to personalise
• Again something individual to friends of the YSP
• Each a personalised design
• Unique
A Good way to encourage people to do their own maybe sell plain ones too likewise with the canvas bags- maybe with a motif somewhere on the toy that is unique to the friends of the park and then this also enables the customer to add their own design inspired by the other ones which they can purchase too.
DIY Vinyl Toy
Image from googleimages.com
The Vinyl toys are;
• Fun to personalise
• Again something individual to friends of the ysp
• Each a personalised design
• Unique
• Good way to encourage people to do their own maybe sell plain ones too-and bags with a small motif on that is unique to the park and enables the customer to add their own design too
History about the Vinyl Toys-
- They frist appeared in the 1990's
- produced in China
- There is another type of Vinyl Toy and that is Ubran Vinyl Toy, the movement was created by Miecheal Lau.
-Ubran vinyl Toys is a blend of art and toy, that struck a chord with toy lovers and art lovers.
-Most of the designers that create the Vinyl Toys have backgrounds in designs, illustrations and trained in art and design.
Bumper Stickers
Image of Environmental Bumper Stickers from Google.comBumper stickers can be;
• As personal as you like
• Messages and meanings instead of just a pattern
• Text and images
• Themed
• Colour or black and white
• Made for cars-students who travel to and from the sculpture park
• Made for laptops-many students have them for work and to research the sculpture park check up events etc
• The are good advertisement for the park and each design is personal and unique that only friends of the park can get
- They are a prefect souvenir.
There is lots of great information on how to make bumper stickers on this website; http://www.howtoadvice.com/BumperStickers on how to make and sell them Bumper Stickers How To
Below is also an extract from an interesting article into the history of bumper stickers from the following website;
Early History Bumper Stickers
"In 1927, Henry Ford changed the way we got from point A to point B. We replaced the horse and carriage with the Model A and then we quickly found a way to turn these metal contraptions into a new way to express our opinions. Henry Ford also did something else for us with the automobile. He put them out for thousands of people to purchase and as people began to have accidents, he added the bumper to provide some protection to the front and back of the car. Combine this bumper with America's desire for free speech and people found a new way to advertise their products and ideas.
The first bumper "stickers" were made of cardboard and metal. These were then connected by wire and string. In fact, they looked more like a license plate than a sticker. Nevertheless, these were the forerunners of bumper stickers, as we know them today.
A change to the way bumper stickers were made would come later. In the 1930's, Forest P. Gill worked for the Crawford Manufacturing Company in Kansas City, Missouri. The company had been making canvas items such as seat and tire covers. The canvas was a sturdy material that was also very versatile, as it could be printed on with ink through silk screening. These inks were different from the dyes that had been used in the past, as the dyes would fade or run in the sunlight or rain. As a result, the canvas turned out to be an excellent option for printed advertisements for the outdoors. Soon, canvas was used for outdoor advertisements on the canvas awnings that went over store windows and later they were used for covering spare tires and turning those into advertisements as well."
Personal Feelings on Visit to Sculpture Park
As a group we agree that our feelings were pretty much mutual on our visit to the park. Some enjoyed it more than others but what the park actually had to offer our age group and how they treated us was depicted the same way.
• As we first went into the Sculpture Park our group was asked if we had some with school/college and if we had booked a place or had a leader they could speak to. When i explained we were from the university they looked a bit shocked which made us think they didn’t know what to offer our age group and didn’t know how to react. OR they were surprised to see so many of our age group there-which when we walked around the park we noticed this may be the reason.
• As much as i personally admired the sculptures and how much work was made to create them i was a little disheartened to what was actually there as were the rest of the team. The only places that appealed to me were the Rob Ryan exhibition and the shop-though that was extremely expensive, although very beautiful and if i had the money would have bought everything but i don’t and i think that’s something we as a group want to make easier for students to be able to purchase these exclusive gifts.
There also wasn't alot to interact with at the park. As art students i think we all agree we enjoy 'doing'. We want to touch things, feel the textures to get a better understanding of what we are seeing, we want to replicate or be inspired from what we see and there was alot of 'Do not touch' and 'Do not climb' signs but not alot that we could do. We understand the sculptured are made from expensive and precious materials however there could be other things offered to people that they can interact with, something they can offer back to their friends.
• We also noticed that when we were looking around the exhibitions we were followed-we understand it is to protect the sculptures but the people were very intimidating and we couldn’t relax. They were also not very approachable or friendly so only really read the information about the sculptures instead of interacted with them because we didn't feel comfortable doing so.
• As we first went into the Sculpture Park our group was asked if we had some with school/college and if we had booked a place or had a leader they could speak to. When i explained we were from the university they looked a bit shocked which made us think they didn’t know what to offer our age group and didn’t know how to react. OR they were surprised to see so many of our age group there-which when we walked around the park we noticed this may be the reason.
• As much as i personally admired the sculptures and how much work was made to create them i was a little disheartened to what was actually there as were the rest of the team. The only places that appealed to me were the Rob Ryan exhibition and the shop-though that was extremely expensive, although very beautiful and if i had the money would have bought everything but i don’t and i think that’s something we as a group want to make easier for students to be able to purchase these exclusive gifts.
There also wasn't alot to interact with at the park. As art students i think we all agree we enjoy 'doing'. We want to touch things, feel the textures to get a better understanding of what we are seeing, we want to replicate or be inspired from what we see and there was alot of 'Do not touch' and 'Do not climb' signs but not alot that we could do. We understand the sculptured are made from expensive and precious materials however there could be other things offered to people that they can interact with, something they can offer back to their friends.
• We also noticed that when we were looking around the exhibitions we were followed-we understand it is to protect the sculptures but the people were very intimidating and we couldn’t relax. They were also not very approachable or friendly so only really read the information about the sculptures instead of interacted with them because we didn't feel comfortable doing so.
Canvas/Cotton Bags
There isn't much information about these as they are generally sold wholesale and companies just imprint their design onto them, there are some really interesting ones from Primark and River Island that have lovely patterns on them ranging from £2 to £8. You can get more expensive 'shoppers' but the normal size canvas bags are big enough for students (like ourselves) as we can fit folders, work, sketchbooks and all sorts into them. They are Eco friendly and are lifelong-like we want our friendship scheme to be. However as the scheme progresses new designs will be implemented onto the bags to make the students want a more up to do date design. Below are a few images of the bags to show you an example.
All images found on googleimages.com
Products
We want to produce pretty simple products with a special design on-items that students are interested in buying and that would get use out of at a reasonable price.
The products which we are researching and developing ideas for are;
Canvas/cotton Bags
Vinyl Toys
Iron on Transfer
Bumper Stickers
A Screen Print
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