Launch Event Concept/Research

Our launch event is going to promote the friendship scheme, the online shop and the Touch'it products.

As part of our launch event we decided that as a friend of the yorkshire sculpture park, they have opportunity to do their own art on the wall, from the experience they've had from the Yorkshire Sculpture park.

As a team we have looked at different artists that have done something similar to what we want our target audience to get from the experience. The event idea that we came up with was from Banksy and how he creates art on a wall. We decided to use Banksy as he has influenced us in our product designs, and it will influence our target audience for their designs on the wall. We decided that most of his work is done in stencils and that he has some followed some of the younger age group that is of our target audience.

http://www.briansewell.com/artist/b-artist/banksy/banksy-biography.html

Here are some images that we have found that has influenced us to do the art on the wall done by Banksy.

Google images.

The event will happen in the underground exhibition. We decided to have the event in the underground exhibition because it's a big space and it will give the chance for our target audience to touch and have an actual feel of the Yorkshire Sculpture park instead of being watched and having signs saying 'don't climb' and 'don't touch'. This is to give the chance to have a different opinion and perspective about the Yorkshire Sculpture park.

As part of the event, the friends of the Yorkshire Sculpture park will get the chance to meet a local artist that will be there to help out, give advice and have to the chance to exhibit what they have created. We have looked at the different artist that have exhibit there work in the Yorkshire Sculpture park and have decided to ask Rob Ryan to be part of the launch event because most of project has been influenced on stencil designs and Rob is another great example of this.

By the end of the event they would be able to come back and look around the Yorkshire Sculpture park again and also have a look at the underground exhibition of their own work. Also having the experience to work with Rob Ryan.

The benifits of the launch event is that being part of a friendship scheme of the Yorkshire Sculpture park, that they are up to date with the latest artists and exibitions and art around the world. Also they get the first chance of seeing the new designs for the Touch'it products and also have the first chance get to do the art on the wall again with different local artists.

To promote the Friendship scheme, will take the photos of the launched event and then update the yorkshire sculpture park friend scheme web page.